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| 2010 Softail Submodels | MSRP | Destination | Total |
| 2010 Harley-Davidson Softail Fat Boy | $15,999 | $335 | $16,334 |
| 2010 Harley-Davidson Softail Fat Boy Lo | $16,299 | $335 | $16,634 |
| 2010 Harley-Davidson Softail Deluxe | $16,799 | $335 | $17,134 |
| 2010 Harley-Davidson Softail Cross Bones | $16,999 | $335 | $17,334 |
| 2010 Harley-Davidson Softail Custom | $16,999 | $335 | $17,334 |
| 2010 Harley-Davidson Softail Heritage Softail Classic | $16,999 | $335 | $17,334 |
| 2010 Harley-Davidson Softail Rocker C | $19,499 | $335 | $19,834 |
| 2010 Harley-Davidson Softail CVO Softail Convertible | $27,999 | $380 | $28,379 |
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