Triumph motorcycles have long had a sense of their own purpose and a sense of distinction and, against a mass of homogenous product, Triumph motorcycles stand out as being different. Simply put, they're not like other bikes in look, feel or character.
A desire to build distinctive and unique bikes is at the heart of Triumph's product strategy and this has become clearer over the last two years with the launch of the stunning Rocket III, iconic Speed Triple and breathtaking Sprint ST. These bikes are unequivocal evidence of a real focus and desire from Triumph to build their bikes, their way; an approach that has gathered great success, in terms of worldwide sales, press appreciation and brand identification.
Which is why, from the early stages of planning, designing and building the revolutionary Daytona 675 Triple, Triumph decided to expand and build on that difference, and one single word was chosen to hang the whole project around. That word? Incomparable.
The first three-cylinder middleweight, the Daytona 675 stands alone in the hotly contested sports bike arena and while others can and will compare it to a myriad of motorcycles, it's very much a statement of how a pure Triumph sports bike should look and, just as importantly, feel. In one single stroke it has redefined just how a middleweight sports bike should perform, packing a large amount of power and torque into a small, nimble package.
The Daytona Triple's pedigree, of course, is a strong one. Echoes of the legendary T595 Daytona, the bike that set Triumph firmly on the sports bike map back in 1997, can be seen in some of the 675 Daytona's lines. Then there's the same inspiring sound and textural feel of a three cylinder engine, a trait shared across our urban sport range. The four-cylinder Daytona 650 earned real praise from all quarters for its agile handing and all-round usability. But it simply wasn't enough for Triumph's engineers to gain a horsepower here, shave a hundred grams there, just as others do year after model year. Their desire was to build not only the most exciting and useable sports bike that's ever left the Hinckley factory, but also one that could steal the crown for the most beautiful sports bike in the market.
Owner involvement was another key element to the 675 Daytona's makeup. Triumph motorcycles generate owner loyalty just by their sheer nature and character, but in the sports bike market many machines are almost seen as disposable by their owners and treated accordingly. In contrast Triumph's wish for the Daytona 675 was to create an exciting bike that owners will never tire of looking at, looking after and above all else, riding.
By nature of the fact that Triumph is a niche player, production of the Daytona 675 at the Hinckley factory will be relatively limited, which will add to the appeal and kudos of owning one. However while the Daytona 675 is very much a premium product, with top quality components, exceptional attention to detail and high quality finish, its final retail price has been deliberately pegged at an affordable level.