MV Agusta expands its presence in the Far East and celebrates the opening of a new 5-floor store in the district of Chungdam-dong, in the heart of the most exclusive shopping centre of the capital city Seoul.
During the opening ceremony, the whole staff of Motoquad, MV Agusta exclusive distributor for the Republic of Korea, warmly welcomed the large audience that had many VIPs in attendance. Among the guests who had the chance to appreciate the “Made in MV” refined quality products was the South Korean government’s young Minister for Sport and Culture, Mr. Yoo Inchon, who was fascinated by the elegant and sporty design of the Italian motorcycles.
The store appears with an innovative concept nicknamed “Motorcycle & Coffee”, and couples an extremely well-kept and minimalist showroom—dedicated to motorcycles, clothing and special parts—to convivial spaces modeled and designed for hosting cultural prestigious events.
Close to the central body is a hi-tech elevator leading to an efficient area of assistance and service, where specialized technicians trained by the factory take care of the motorcycles with high professionalism.
The care lavished by MV Agusta and Motoquad is only the first step of an important journey to international expansion, which will enable the historical brand from Varese to reply to the increasing demand of the Asian markets for very high quality, refined and tasteful products, exact characteristics of the “Made by MV” philosophy.
The showroom in Seoul will be followed shortly by new openings of single-branded stores dedicated to MV Agusta, among which the store in Kuala Lumpur, in Malaysia, expected in the month of June.