Varese, November 5, 2010 – The Brutale dedicated to the city of Milan was introduced at Palazzo Marino, the town hall.
A combination of excellence between the metropolis that represents design and fashion and the most attractive bike on the market. A partnership that, as stated by the Head of Tourism, Marketing and Regional Identity, Alessandro Morelli "Proposes products that communicate the essence of the city: research, taste, excellence and innovation, making each of us true
ambassadors of Milan."
The MV Agusta Brutale 990R in Milanese livery was the star of the press conference during which Letizia Moratti, Mayor of the city, intervened.
The city skyline with the Duomo, the Castello Sforzesco and the Teatro alla Scala are part of the new logo that identifies the new “Brand Milano”, with the participation of MV Agusta as well as other major companies from the region of Lombardy.
The presentation is part of a larger project, that will include several initiatives such as the display of the Brutale 990R in Piazza Duomo.