Cupertino, Calif. (7 December 2010)
– Ducati North America announces today the release of “Ducati- The Story” - the official DVD documentary covering the history of the iconic brand.
Now available on a US format DVD, the incredible history of Ducati is told with rare movie footage. This includes pictures and interviews from the company’s birth in 1926 through the 2007 MotoGP World Championship title.
From the ideas of the innovative Ducati brothers to the unforgettable engineer Fabio Taglioni, the early years of Ducati’s rise to engineering dominance are well documented and include never before seen footage. Company milestones in the film include winning the Imola 200, many years of Superbike dominance, and Ducati’s debut in MotoGP. Throughout the film Ducati personas recount their experiences via little-known stories and anecdotes. With much exclusive material being released for the very first time, this captivating ninety minute movie in English and Italian tells the fast-moving and exciting story.
"This is a new way to tell the story;" said Livio Lodi- Curator of the Ducati Museum. "As if leafing through an old photo album or speaking with a wise old relative, the story gives a fascinating view not only of Ducati, but also of Italy’s history. For me, it is vitally important that we share this story with Ducati fans all over the world."
The film and photographic material is perfectly complemented by interviews of employees, riders and key contributors and is the result of ten years research in Ducati and Italian state archives.
“Ducati- The Story” retails for $39.90 and is available at authorized Ducati dealerships immediately- just in time for the holidays.
Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, Diavel and Hypermotard. The company’s motorcycles are sold in more than 80 countries worldwide, with a primary focus in the Western European, North American and Japanese markets. Competing in MotoGP since 2003, Ducati won both the Constructors’ and Riders’ world titles in 2007. For more information, please visit our web site at www.ducati.com