After a fresh infusion of $25 million in capital from India’s largest motorcycle manufacturer Hero Moto Corp when it purchased a 49.2% stake in the American motorcycle company, Erik Buell Racing is set to introduce its latest bike at the American International Motorcycle Expo (known as the AIMExpo) on October 16. Dubbed the EBR1190RX, most reports predict that the newest EBR model will basically be a budget version of the firm’s flagship 1190RS sportbike that retails for a pricey $39,999 in its base package. Jettisoning the expensive Öhlins TTX suspension bits and forged magnesium wheels, plus some other costly components will bring the price tag down, and the economy of scale enabled by making more than 100 units (the entire production run of 1190RS models) by way of the Hero capital investments will hopefully help bring manufacturing costs down.
“This is the culmination of decades of dedication, innovation and teamwork,” said EBR founder Erik Buell in the press release. “We have been working to create a pure rider’s machine and a true world brand. From the heartland and the heart of America, these are extraordinary motorcycles that discerning riders everywhere will be passionate to own.”
Under terms of the agreement that was finalized back in July, Hero invested $15 million in Erik Buell Racing initially, with the remaining $10 million to be invested in the following nine months. The agreement came after Hero and Erik Buell Racing had already been working together for a year, with EBR engineers doing technical consulting work for Hero in exchange for sponsoring EBR's AMA race team. Hero had been looking to EBR for a fresh infusion of technology and design after the Indian company dissolved its 27-year agreement with Honda.