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Pirelli Diablo Rosso Corsa

Late Braking: Pirelli Diablo Rosso Corsa

From the August, 2010 issue of Sport Rider
Despite the hard times currently befalling the motorcycle manufacturers, the war between the motorcycle tire manufacturers appears to be continuing unabated. Latest evidence is Pirelli's recent launch of its new Diablo Rosso Corsa tire, held at the historic Assen TT circuit in the Netherlands.

Replacing the Diablo Corsa III, the Diablo Rosso Corsa features the same basic Three Zone Compound design in the rear tire (two compounds, a harder center with grippier shoulder portions), but with new compounds in both sections. Special resins and plasticizers along with a new dedicated curing process increase the center compound's wear resistance while also offering a good balance of wet and dry grip, and the shoulders utilize a new 100-percent carbon black compound (with resins from Pirelli's Diablo Supercorsa DOT racing tire) that offers quick warmup and excellent traction even at severe lean angles. The front tire's single compound was also developed from World Superbike rider feedback, offering the best grip without losing tread stiffness necessary for hard braking.

Pirelli Diablo Rosso Corsa
A unique marketing campaign... 
   
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Pirelli Diablo Rosso Corsa
A unique marketing campaign with the Diablo Rosso Corsa features personalized tire stickers that the customer can design online using a vast number of templates from Pirelli's website.
Continuing the trend of unusual marketing schemes that we first saw with the Angel ST sport-touring tire (Late Braking, January '10), the Diablo Rosso Corsa also features a unique personalization tool: special customizable labels that can be designed by the buyer via the "My Diablo Rosso" dedicated section of the official Pirelli website (www.us.pirelli.com/drc), and then applied to the tire sidewall in special areas reserved just for this purpose. Customers can choose from a vast selection of templates, including the preferred circuit layout from any of those on the World Superbike Championship calendar, country flags, and compose a name or unique message in a variety of colors; six labels and a tube of special glue (cost is €5.00, about $6.45) are then mailed to the customer after ordering.

Pirelli's belief in the quick warm-up characteristics of the Diablo Rosso Corsa were displayed by the fact that the fleet of sportbikes Pirelli had waiting in pit lane for the journalists did not have any tire warmers, despite ambient temperatures in the low 60s. That confidence was warranted, as there was none of the disconcerting "riding on marbles" feeling on the first lap that you often get with cold tires on a cold morning. While you obviously couldn't go full-bore on the first lap, it only took a few corners before you could begin exploring some lean angle, and the tires were fully up to temp by the end of the second lap.

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