From Ducati's press material.
The new Monster 796 arrives alongside ‘Logomania’, the second collection of the innovative Monster Art project and a stunning tribute to famous Ducati logos and colour schemes that span more than 50 years of authentic brand heritage.
Changing the colour and character of any model in the current Monster line-up in just 10 minutes is the genius of the Monster Art program, and a feature that passionately supports the Monster culture of customisation. Consisting of tank panels, micro-bikini fairing, single-seat cover and front mudguard, the kits have now become a modern canvas in the world of motorcycle art and a unique method of Monster personalisation.
First introduced in 2009, the Monster Art project offered an additional 10 colours over the 3 standard factory options with a collection called ‘Colour Therapy’. For 2010, the chronologically organised ‘Logomania’ retains the 3 most desirable schemes and introduces 7 new ones, effectively enabling a 50 year style shift in just 10 minutes.
New ‘Logomania’ colour schemes
Ducati Sport 100
Built in the race-driven mid-1950s, the Ducati Sport 100 used engineering solutions that had taken Ducati to victory in the Motogiro D’Italia. The new Monster Art scheme of the same name, in blue and silver and proudly presenting the Ducati Meccanica tank logo, stands as a tribute to Fabio Taglioni’s Ducati Sport 100.
Ducati Mach 1
The 1960s saw Ducati’s single-cylinder engines continue to develop even more sports oriented specifications, and it all started with the Ducati 250 Mach 1. Some 50 years later, the style is now captured in this distinctive scheme of red and white and, again, carrying the historic Ducati Meccanica tank logo.
This scheme celebrates the historic Imola 200 race in 1972, when Paul Smart and Bruno Spaggiari proved Ducati’s L-Twin engine with a victorious 1-2 finish. In replica metaflake silver with the classic 70s Ducati logo, the tank also sports a fibreglass colour strip that mimics the simple fuel level indicator typical of that era.
Multiple World Champion, Mike Hailwood®, came out of retirement in 1978 to race in the Isle of man TT aboard a Ducati 900 SS. His historic victory there and the subsequent production of the Mike Hailwood Replica Ducati in 1979 is now relived in this memorable colour scheme of red, white and green complete with period Ducati tank logo.
The Pantah took Ducati into the 1980s in its own particular style, sporting a Trellis frame and the first Ducati engine to use belt-driven camshafts. Recreating the typical Pantah graphics of that era, this Monster Art scheme presents a grey finish with bold angled flashes of red and blue across the tank.
The Ducati Darmah of the 70s and 80s was a naked model that used basic colours and stripes that captured the very essence of that era. The black and gold used to great effect during those years has now been combined with the period Ducati logo and remembered in ‘Logomania’.
2010 sees the first year of competition for the official factory MotoGP and World Superbike teams with the new Ducati Corse logo. First launched at the end of 2009 with celebratory 1198 R Special Edition and 1198 S Corse Special Edition models, the new logo is now further celebrated with its own ‘Logomania’ scheme within the Monster Art collection.
From the ‘Colour Therapy’ collection
Continued from the first ‘Colour Therapy’ collection, ‘Lilla Glamour’ has proved to be one of the most highly selected schemes in Italy and a reflection of the current trend for retro colours in the fashion world. Both shocking and soothing at the same time, this thoroughly modern colour challenges motorcycle convention in true Monster style.
Originally built for the American market of the early 60s, the image of the Scrambler soon became highly desirable in Europe where motorcyclists were attracted to the model’s American dirt bike styling. The Scrambler, with its bright orange colour, took on a cult-like following that still exists to this day and the continued use of this scheme in the second edition of Monster Art is testament to its incredible popularity.
As Ducati moved through the 90s and into the new millennium, there were two main colours that entered the imaginations of motorcyclists dreaming of Ducati: Classic Ducati red and bright Ducati yellow. The strong following for this style has ensured the continued inclusion of ‘Giallo Ducati’ in the latest edition of Monster Art.